Toqa Mohamed

In today’s fast-changing business environment, companies must adapt not only to survive but also to thrive. A sustainable business model goes beyond short-term profits; it ensures long-term resilience, scalability, and a positive impact on stakeholders.  Many leaders are realizing that sustainability is not just a trend—it’s a competitive necessity. Whether you are an entrepreneur or […]

Running a business is filled with opportunities, but also risks. From financial losses to reputational damage, one overlooked mistake can create long-lasting consequences.  Risk management is not just about preventing problems, it’s about ensuring your company thrives in uncertain times. Yet many businesses underestimate its importance, and that neglect comes with hidden costs. In this […]

The International Cosmetic Congress & Exhibition (ICCE) 2025 was more than just an event for beauty enthusiasts, it became a hub where innovation, entrepreneurship, and strategy converged.  Bringing together global brands, startups, and experts, ICCE served as a platform to explore how the beauty industry is evolving while underscoring the importance of business strategy and […]

In today’s competitive business world, success is not only measured by profits and market share but also by the foundation upon which a company is built—its culture.  A strong company culture shapes how employees interact, innovate, and align with a company’s vision. Businesses that prioritize culture often see better employee retention, improved productivity, and long-term […]

The business landscape is evolving at an unprecedented pace. With digital transformation, changing customer expectations, and rising global competition, entrepreneurs must stay ahead of the curve.  The year 2026 is expected to bring a new wave of Business Trends that will shape how companies operate, grow, and thrive. Understanding these shifts is no longer optional—it’s […]

In today’s fast-evolving marketplace, industries are no longer defined by rigid boundaries. The world of cosmetics, healthcare, and aesthetics is merging with business innovation, and nowhere is this more evident than at the International Cosmetic Congress & Exhibition (ICCE).  Among the standout figures at this prestigious event was Youssef Attalla, an expert in business consulting […]